Back in 2017, when we started, the term "Metaverse" was understandable and described innovative concepts like ours and Decentraland. 🎧 New Podcast Episode: $ARS tokens of the STEP TO MARS project, a new era of Arcona MetaReality But over time, especially after major corporate announcements, the word became synonymous with VR games and closed virtual worlds. Hundreds of projects called themselves "metaverses," diluting the original meaning. We at Arcona realized our core concept is different. We don't create an alternative reality to "escape" into. We are migrating to Metareality. What's the key difference? Metaverse (often): A closed virtual world offering an escape from reality. Focused on VR. Metareality: A digital layer within the real world. Integration with reality, not isolation from it. Focused on AR (augmented reality). What is Arcona Metareality? It's the concept of a digital, magical AR layer integrated with our physical world. We use augmented reality (AR) to enrich, supplement, and transform the space around you. You remain part of reality but gain access to its new, digital dimension. Why is this important? Our focus on AR fundamentally distinguishes us. We are not limited by virtual boundaries. Our platform can work with reality itself. A Vision Extending Beyond Earth This is precisely why our ambition extends far beyond our planet. The "Step to Mars" initiative isn't just a themed event. It's the first step in demonstrating that Arcona Metareality can be deployed anywhere—on Mars, on the Moon, throughout the Solar System! 🪐🚀 After all, our AR layer is suitable for any planet, any surface. There's an element of fun in this, but also a serious reminder: we work with reality, wherever it may be found. Join us at Arcona to build and explore the future of Metareality—the digital layer that will change our perception of the world. #Arcona #Metareality #AR #AugmentedReality #RealWorldMetaverse #NotJustMetaverse #DigitalLayer #FutureTech #StepToMars #SpaceExploration #MetaverseEvolution

An Incredible Coincidence: Greetings from Facebook from the Past and Samsung Portals to the Future! It's truly a charming coincidence: today, Facebook sent a reminder about the day we were testing animations for Ludza Castle, which remarkably coincided with the approval of our application to participate in the selection for the Samsung SMA25 program.https://www.metareality.space/post/10-year-later-an-incredible-coincidence

The Arсona team has embarked on an ambitious project once again – transferring the digital reconstruction of Ludza Castle, built in 1399 by German crusaders, into the Metaverse. In 2014, the our team revolutionised tourism by creating the world’s first augmented reality park over ancient ruins. This AR park became a real sensation, attracting over 250,000 visitors annually to a small town with 4,000 residents. The digital reconstruction of the ancient fortress not only brought history to life allowing tourists to immersing in the middle ages but also contributed to the town’s economic growth Now, the Arсona team has decided to transfer this successful case to the Metaverse. The Arсona team plans to transfer the castle to the public of Ludza and launch monetisation tools for the augmented reality park. This will allow the castle to become a source of financial income for both the city’s treasury and the restoration and reconstruction of the castle itself. https://www.arcona.space/post/immersing-in-the-middle-ages